Showing posts with label Home Business. Show all posts
Showing posts with label Home Business. Show all posts

Sunday, 23 August 2009

Advertising Your Home Business on a Budget

When you are starting out in a new home business and no one
knows who you are, one of the greatest challenges you will face
is how to drum up new business.

Home Business Ideas and Opportunities

If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not have started your business to begin with. But, once
you have talked to those who you personally knew who needed your
what you offer, then your next task is to find others who will
help keep your doors open.

Many people know that they must turn to advertising at some
point in the future, but they hope that day will be long down
the road. For some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must come up with
creative solutions for meeting our home business advertising
needs while working within our budget.

Most people have a misconception about having to spend lots of
money in order to advertise their home business. When you start
out, you honestly will not have much money available for
advertising, and if you do, you should still spend it wisely.

Before you jump headfirst into the world of advertising, let me
share some of the lessons I have learned concerning this most
important topic.

LESSON #1

It does not have to cost an arm and a leg to advertise your home
business, unless you fail to plan and fail to test.

As much as is possible, you should always test your advertising.
If you jump in and start dumping tons of money in to advertising
without first testing your advertising, you might find yourself
broke and without sales at the end of the road. Most people who
commit this error write off their failure on the home business
they chose or the economy or any of a hundred other excuses.
But, if they are unwilling to take responsibility for their
mistake, they will never learn from their mistake. Don`t let
this be you.

LESSON #2

All testing should be done in blocks. If you begin to advertise
simultaneously in newspapers, radio and television, how will you
know which advertising is bringing people to your cash register?
You won`t. All you will know that something might be working,
but you will not know what is actually doing the trick.

Even if you tell people in your advertising to tell you how they
found you, my experience shows that fewer than 10% of the people
ever will tell you anything --- and those people who do may not
even get the facts straight! You cannot rely on your customers
to tell you what advertising is working for your home business.
You must put in the extra effort to know for yourself.

LESSON #3

Only when you have a proven and solid advertising portfolio
should you venture to drop big bucks in an advertising campaign.
Even then, you should be careful to keep further measurements to
determine how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as many people,
but depending on the kind of media and other factors, the
additional exposure will only generate twice as many sales. Keep
your eye attuned to situations like this to get the most from
your advertising dollars.

LESSON #4

As Lesson #3 illustrates, sometimes your best advertising
investment may actually cost you less money. When you are first
starting out, whether you are running a home business or a
business outside of your home, you need to be able to get people
talking and thinking about your business.

If you are busy testing ads in media`s such as the newspaper,
magazines, radio, and television, you need to learn ways of
promoting your business that do not require large cash
expenditures. A few examples are:

· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course is the cheapest kind of advertising on the planet
--- it does not cost you anything. Ask your customers if they
know anyone who could also use your products or services. When
they are happy with your offerings and service, they will be
willing to tell you whom you can contact, and they will pass the
word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When
you do, hand them out. Do not give more than a couple of cards
to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis.
Some of these people are also known to be always looking for an
extra few bucks. With these people, you can suggest to them that
if they write their name on the back of one of your business
cards and the card is presented to you, then you will pay a
referral fee to them. You do not have to offer much ---
sometimes one dollar is enough. Look at your home business and
your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your
home business. The business editor at your local newspaper is
always on the lookout for a good business story to fill the
business news section of the newspaper.

Of course, the business editor understands the economics of
running a paper and is more inclined to run your story if you
buy advertising in his/her publication, but will still print
stories for special events and openings.

The important thing to remember about Press Releases is that it
must be constructed in the form of a news story. Even if you are
a sole proprietorship, quotes from you should be written in a
third person format: John Doe said, "Your quote here."

A Press Release should pack the most important information at
the beginning of the copy, and leave extra details towards the
end.

You should always provide the reporter who gets the task a
simple and easy way for him/her to contact you directly. Often
the reporter will want to contact you to get details that will
enhance their take on your story.

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of the best rates for radio and
television are on the overnight and non-primetime venues. These
target times are not a total waste as they can easily keep the
infomercial people in business.

These off-hours are just less populated than the primetime hours.

Don`t be afraid to check your local radio and television rates
for non-primetime hours to see what bargains may exist. With
television, primetime is 7pm to 10pm. With radio, primetime is
8am to 5pm. This sure leaves a whole lot of hours available to
advertise your home business at discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to understand about
advertising, but when you have the basic knowledge down pat,
everything will fall into place and bring more dollars to your
bank account.

About the Author:
------------------------------------------------------------
Stone Evans helps ordinary people all over the world make
money online with affiliate programs. If you can follow 3
easy steps, you can get your own customized website,
autoresponder (email follow-up software) and pre-written
email marketing campaign professionally designed and
installed and ready to pull in profits for you in 24 hours
or less! See details at and sign up today at:
Plug-In Profit Site
------------------------------------------------------------

To Your Success

Len Wilton
JBLMarketing.com

P.S. Making money online is easier than you think... Start
NOW with The Home Biz Guy's Plug-In Profit Site service at:

Home Business Ideas and Opportunities

Your Home Business: Turning Pennies into Dollars

Henry Ford taught us that to simplify the manufacture of
automobiles, that the best way to do so was to install the
assembly line. That one change revolutionized the auto
manufacturing industry permitting the industry to build cars at

a cost whereas the average person could afford to buy one.
Plug-In Profit Site


The lesson we should take from this is that having the ability
to improve the process of getting the job quicker and cheaper,
without compromising the quality of the job being done, will
help catapult the person who simplified the process to the top
of his/her field.

Pennies saved in your home business can turn into dollars at
the end of the day, and dollars can quickly multiply into hundreds
or thousands of dollars over time.

Doubt me if you will, but let me ask you a question. Do you
think a saving of two fifths of a penny could make any real
difference in the profit margin of a home business? Of course
the right answer is "it depends on how many transactions are
done in a year, utilizing the savings of the two fifths of one
penny."

You only have to think back a couple of decades to really
appreciate this question. Do you remember the nut that lived
and died in a Las Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that he died of
starvation? If you guessed Howard Hughes (1905-76), pat
yourself on the back.

Now Howard did not make all of his money on his two fifths of
one penny. He did however make a ton of money from his two
fifths of one penny. It seems Howard owned a can manufacturing
company. And one day, Howard`s team figured out how they could
make one minor change in the design of their food can to reduce
the amount of tin necessary to make a single can.

As the story goes --- if my memory serves me correctly --- the
reduction in tin usage equaled a saving of two fifths of one
penny per can. Howard --- being the really smart businessman
that he was --- decided that he would not be so greedy as to
keep all of the savings for himself. What Mr. Hughes did do was
to keep half of the savings for himself, and give the other
half to his customers.

The incredible thing about Mr. Hughes decision is that by
saving his customers an extra one fifths of one cent
per can, he managed to take more market share away from his
competition --- netting his company an additional and
substantial portion of the total market share in the canning
industry.

Let us return our thoughts to your home business. Have you ever
gotten the feeling of excitement --- when you read something or
thought of something --- that you could not wait to implement
this new idea? This could be one of those moments...

In every home business, there are certain processes that we do
over and again. Sometimes it may be possible to trim the time
or expense of a process which in turn will add pennies or dollars
to your bottom line. If it is a process that you do hundreds or
thousands of times per month, then your savings will multiply
into hundreds or thousands of dollars in monthly savings.

Imagine what running a home business was like BEFORE the
computer...

Before the personal computer, we had to hand type all letters
and invoices. Now, we can setup a letter or invoice that we
send

out quite often, and we can save it in our word processor so
that when we need to use it again, we can print it quickly and
efficiently. There is no longer a need to type the document
again from scratch.

The computer has simplified our business communications and has
provided us the opportunity to reduce our costs of doing
business.

Think about all of the other processes that the computer has
enabled us to do for far less expense than what we could in the
past.

In this case, the computer is a tool that permits us to save
time and money.

So, my challenge to you is to begin examining the processes in
your own home business and look for ways in which you can save
yourself time and money. It is far better for you to
contemplate on this matter than it is for me to do so for you. Simply put,
you know your business better than anyone on the planet does.

Therefore, you are in a better position than anyone to find
those extra dollars that will decrease your costs and increase
your profits.

The extra pennies and dollars you could extract from your
business could spell the difference between success and failure
for your home business enterprise.

About the Author:
------------------------------------------------------------
Stone Evans helps ordinary people all over the world make
money online with affiliate programs. If you can follow 3
easy steps, you can get your own customized website,
autoresponder (email follow-up software) and pre-written
email marketing campaign professionally designed and
installed and ready to pull in profits for you in 24 hours
or less! See details at and sign up today at:
Plug-In Profit Site
------------------------------------------------------------

To Your Success

Len Wilton
JBLMarketing.com

P.S. Making money online is easier than you think... Start
NOW with The Home Biz Guy's Plug-In Profit Site service at:
Home Business Ideas and Opportunities

Friday, 7 August 2009

How to Stay Focused on Your Home Business Goals

When you are the owner of a home business, you will find
hundreds of distractions that vie for your time, energy and
focus.

Home Business Ideas and Opportunities

Common distractions include: children, family, friends,
neighbors, pets, phone calls, mail, household chores, video
games, television, neighborhood children, visitors, and so many
more.

As an owner of a home based business, you must always remember
your purpose in bringing your profession home. What was your
reason for wanting to own a home business? Was your goal to work
from home so that you can share in the lives of your children?
Was your goal to be out from under the rule of a tyrannical
boss? Was your goal to have the freedom to work when it is
convenient for you? Was your goal to make tons of money working
for yourself?

Here`s a few good tips that will help you stay focused on your
home business:

TIP #1:
Whatever your reason for going out on your own, you must keep
your reason in the forefront of your mind. If you forget your
reason for starting your own home business, you will not be
working for yourself for long. It is far too easy to let
circumstance drive your activities --- and when circumstance is
in the driver`s seat, you are more likely to crash and burn.

TIP #2:
Remember --- your own business is a lot like a real job. Some
people go to work to play, some go to socialize, and others ---
most often those who are paid in a commission or tip environment
--- go to work to work and to make money. When you work for
yourself, your salary is directly proportional to your
productivity. Therefore, wouldn`t it make sense to stay focused
on getting as much done in as short of a period as possible?

Go to work to work and to make money. Leave playtime and
recreation for when your workday has ended.

TIP #3:
When you are dealing with family in the course of your workday,
it is important to schedule your activities as much as possible.
With small children, you must take time when you must, but you
should also work hard to make sure you dedicate a specific
number of hours to your workday.

With older children, it is much easier to tell them that you
will be working between the hours of x and y. Your children and
your friends must understand that certain hours of your day are
devoted to the activities of your business.

TIP #4:
Don`t permit your friends and extended family to run over you.
Many people get the blind idea that if one works from home then
they are not actually working.

Well-meaning people may try to fill your doorway to bring advice
about getting a real job. Others may simply believe that if you
are at home, then you are fair game for chitchat and
socialization.

You must stand firm. You must make certain your friends and
family understands that when you are working, then you ARE
working! If they wish to socialize with you, then they need to
do it during the hours that are not dedicated to your home
business.

You are the only one who can stand up for you. Your friends and
family will seldom be able to appreciate your dedication to your
home business, unless you make the effort to make sure that they
have the same respect for your business that you do.

TIP #5:
You should allot a certain portion of your day to email and to
regular mail. For example, allot one hour in the morning and one
hour in the afternoon to handling your written communications.

Unless you dedicate certain times to the handling of these
communications, you will soon find yourself on the downward
slope of decreased productivity.

TIP #6:
When you find yourself spending too much time doing
non-productive activities, then you should seriously consider
finding a third-party service provider who will assist you in
those non-profitable business activities.

As an example, you might be in the mail-order business. You
might believe that your time is best spent writing ad copy and
setting up your advertising, but you find yourself spending far
too much time taking care of your books to take care of your
advertising in the manner that you should. In this event, it
might make more sense to hire a bookkeeper to handle your
financial records for you.

CONCLUSION:
In the end, the success of your home business is entirely and
completely reliant upon you and the decisions that you make.

You had your reasons for deciding to start your own home based
business. You must always keep your reasons in the forefront of
your mind. You must always be able to rely upon your own self
and your dedication to the success of your business.

Your friends and family might be annoyed that they cannot come
visit upon their own whim, but when success comes to you and
your business, they will better appreciate you for putting your
foot down when necessary.

Success is within your reach, if only you can stay focused on
your goals. You must decide to reach for your goals, and then,
you must have the discipline necessary to reach them.

About the Author:
------------------------------------------------------------
Stone Evans helps ordinary people all over the world make
money online with affiliate programs. If you can follow 3
easy steps, you can get your own customized website,
autoresponder (email follow-up software) and pre-written
email marketing campaign professionally designed and
installed and ready to pull in profits for you in 24 hours
or less! See details at and sign up today at:
Plug-In Profit Site
------------------------------------------------------------

To Your Success

Len Wilton
JBLMarketing.com

P.S. Making money online is easier than you think... Start
NOW with The Home Biz Guy's Plug-In Profit Site service at:

http://Home Business Ideas and Opportunities

Saturday, 1 August 2009

Finding Your Home Business Niche!

When some folks begin to think about a business of their own,
they know in that very moment what kind they are going to start.
Then, there are the rest of us...

http://www.JBLMarketing.com

Knowing that we want to have a business of our own is not
enough. Many of us have struggled with the important question of
what type of enterprise we would like to start.

Franchises offer a simple pre-packaged money making idea, but
the cost of a franchise often makes it a prohibitive option to
most folks who contemplate going out on their own.

For those who do not have a million dollars to buy a McDonalds
franchise, we must look to other ideas for our own business.

There are literally hundreds of lucrative home business ideas
for you to choose from, which will suit every type of
personality and all levels of financing. From selling
information on the Internet as a infopreneur, to growing
delicious gourmet mushrooms for sale to restaurants and catering
companies; there is a pile of money to be made by filling a
need, for these and a host of other necessary services.

Of course, actually liking what you do, will have a lot to do
with the success of your new venture, so be sure to pick a home
business that you`ll enjoy running and that will keep you
motivated.

For example, if you`re a math whiz, an accounting or income tax
service might be the ideal home business for you to start.
Perhaps writing is your forte and you`d like to start your own
home based copywriting service or advertising agency. Each of
these businesses can be run successfully--and profitably from
the comfort of your own home.

Academia might not be your cup of tea, but maybe you are good
with your hands --- having a creative genius where crafts are
concerned. Craft items are red-hot sellers at swap meets,
country fairs and world wide over the Internet, and they can
provide you with solid profits. If crafts don`t interest you,
then why not start a laundry service with pick-up and delivery,
or a shopping service for shut-in`s--even a companion service or
granny sitter or a doctor shuttle service; any of which, could
be much in demand, in and around your neighborhood or community.

When brainstorming new ideas for your future home business, keep
in mind the soul of any successful endeavor is providing a
product or service that others will actually purchase in
quantities. Satisfy the needs of your target market, and your
target market will keep you and your home based business
healthy, happy and profitable.

Below are some suggestions for home business ideas that might
help you decide on a suitable venture in which to invest.

Multi-level-marketing (mlm), floral/plant service for offices
and hospitals, pooper-scooper service, dog walking service,
answering service, vending machine service, gift basket service,
homemade soap maker, mobile windshield repair service, mobile
tire repair service, income tax specialist, researcher,
freelance writer, business card and letterhead designer,
courier, shut-in/shuttle service, landscaping service, tree
trimming service, wood crafter, carpenter, crafts and crafting
supplies, pool cleaning service, plants/nursery starts, growing
herbs, growing mushrooms, garage sale and swap meet vendor,
proofreader, private investigator, typing service, interior
decorator/designer, website design, wedding consultant, hot
lunch/snack vendor at local courthouses, pet sitting service,
pet grooming service, Internet entrepreneur, paralegal, gourmet
catering service, new media production, mobile cosmetic
technician, mobile nail technician, mobile hair stylist,
aerobics instructor, personal fitness trainer, advertising
consultant, companion service, small printing service.

Ideas, ideas; hopefully the above ideas will give you some fresh
ideas of your own to mull over. A spring board if you will, on
which to dive into your own chosen home business.

When you work from home, any business you start has the
potential to explode into a perpetual gold mine! It just depends
on how much your home business is in demand around your
community or on the Internet. Your home business might start
slow and steady, regularly picking up clients as you become more
established. On the other hand, your chosen home business may
take off like wildfire, quickly becoming too hot for you to
handle by yourself (well done!). This is the time to enlist the
help of willing family members to help you out in your time of
need, which will make your business into a friendly, family
concern. This will also help family members better understand
your business and get a grasp on the mechanics of profit.

Good luck in all your decisions and have fun with your home
business, which ever one you choose, and don`t forget to enjoy
your newfound freedom!
http://www.jblmarketing.com


About the Author:
------------------------------------------------------------
Stone Evans helps ordinary people all over the world make
money online with affiliate programs. If you can follow 3
easy steps, you can get your own customized website,
autoresponder (email follow-up software) and pre-written
email marketing campaign professionally designed and
installed and ready to pull in profits for you in 24 hours
or less! See details at and sign up today at:

To your success

Len Wilton
http://www.JBLMarketing.com

P.S. Making money online is easier than you think... Start
NOW with The Home Biz Guy's Plug-In Profit Site service at:
http://www.jblmarketing.com

Monday, 28 July 2008

Home Business Ideas Opportunities

How To make money with this Proven Home Based Business that really works following the 30 to success training guide. Help and support second to none from the warrior forum, email and live chat. support.


2008 Home Business "Top Pick":


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Len Wilton My website is dedicated to researching home business ideas and opportunities that can help you start a new home business or grow the one you ready have for more information visit My website My Article Directory More Articles

Thursday, 5 June 2008

Advertising Promoting Your Home Business

If you have a product or service that others could benefit from? Perhaps having an online web-site is a great way to advertise your personal business. This will help others to know what products and services that you offer are, and how these products can improve their daily lives.

One of the easiest and most effective ways of promoting your business is to advertise it on several search engines. A search engine scans your web-site for keywords that are related to a searcher request. Using several different key words can help more searchers hit upon your site. Applying to several search engines will increase the number of visitors to your web-site, as this is the type of online searching that is used most frequently. Advertising your business online opens your site to customers at all hours of the day and night. People all over the world can browse your site and purchase items, even while you are asleep.

You may want to consider links exchange to your site were you exchange links with other in a similar line of business. Back links are free when you posted comments on other business articles or blogs. These sites should be ones that are related to your business, but not sites that are competition to your business. Email the site that you would like to have a link from, and explain that you would like to be considered for placing an ad on their site. You may be asked to pay a small monthly fee for the link to your site, but it can be well worth it if it increases traffic to your web site, and helps to increase the financial stability of your business.

Printing business cards that include all of the necessary information, including your web-site can also draw in new clients. Shopping online is a growing trend and you do not want to be left out. Giving out business cards to potential clients or even leaving them at places such as public bulletin boards in nearby shopping centres. It may also help to include your web address to your office stationary and fliers. If this is not an option, you can print small labels on your home computer and add them to various advertisements that you send out. Add your web address as a tag line on your emails too, so that people you come into contact with will have the option to browse your site.

Do not forget to advertise in local area newspapers also and include your web-site in the ad. Many potential customers may be interested in your company, but are not sure exactly what types of products and services that you provide. Letting them browse your site before they contact you can cut down on the time that you spend on those that are not interested in what you have to sell, and allows you to focus on those that are interested in your products.

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Len Wilton My website is dedicated to researching home business ideas and opportunities that can help you start a new home business or grow the one you ready have for more information visit My website My Article Directory More Articles


Finding The Right Network Marketing Company

Network marketing is a multi-step sales process in which you must find contacts first. You can find contacts online, through friends and family, while attending social functions, or while pursuing hobbies. The next step is to strike up a conversation with a contact to see if they would be interested in learning more about the services you sell. This is where receiving training will be necessary in order to sell these services without scaring people away. If the contact seems interested, then you will have to persuade them to talk about it further and sign up for services. For each sale you make, you will earn a commission.

It is important to always ask contacts if they know anyone who would also be interested in the services you are selling. This is the best way to generate additional contacts. Because you may have to talk with a contact more than once, being able to contact them through email, phone, or by mail is important, so be sure to ask for their contact information. Even though you may be selling services that are important to some people, they may not be useful to everyone. Make sure you find people who are genuinely interested in learning more about these services before setting appointments.

Because network marketing relies heavily on your personality, many people are uncomfortable at first. This is why receiving training is important. Companies that do not offer training usually expect you to already have this experience. Finding how much you will make in commissions and the minimum number of sales you have to make each month are also important. While some companies have no minimum, many expect you to make at least one sale per month in order to remain in the program.

In order to succeed in network marketing, you don't have to create a website, but many people do in order to gain even more exposure to the services they are selling. You can create a simple webpage that tells people about the services you sell, and your contact information. This will allow people to find you when they are looking for services similar to the types you sell. Many companies encourage you to advertise in as many ways as you can in order to create a large contact list. From this list, you will be able to hopefully sell services to more people and earn a steady commission. Network marketing can be done on a part-time or a full-time basis and can be an excellent source of income.

If you are interested in joining a network marketing company, there are many online to choose from. Depending on your level of experience in sales, you may want to find companies willing to train you in finding contacts, creating an effective sales pitch, and closing deals. Network marketing usually involves selling services such as financial planning, legal services, and life insurance. You do not have to have experience in these areas, but you should have a willingness to learn more about them.

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Len Wilton My website is dedicated to researching home business ideas and opportunities that can help you start a new home business or grow the one you ready have for more information visit My website My Article Directory More Articles


Advertising A Home Business For Beginners

If you have just begun your home business it probably isn't feasible to expect to advertise yourself on a local billboard. However, it is much more feasible to post an advertisement in a local newspaper, church bulletin or the local community center. Or you could print fliers or postcards at home. You could also post links to your web-site on certain forums and blogs online.

When you are looking for the best way to market your home business there are tons of free advertisements online the possibilities are endless. For paid ads some may end up costing you more than others cost. Whether you want to market yourself through the Internet or through the mailbox there are certainly some methods of marketing that will be more cost-effective.

The only way you will really find free advertising is through word-of-mouth and some online posts. Every other form of marketing has small costs that must be allowed for. To print fliers you must purchase the paper and printer cartridges. To send postcards you must purchase the cards first and then pay for shipping. To post an ad in a newspaper or bulletin you must pay for the ad space. Even online, some sites will charge you to post your ad.

Depending on how much you are willing to pay for advertising, your sources for marketing may be limited. However, it is important to try multiple methods of advertising before deciding on the first one that shows a return. Most importantly is to remember that if the return you are earning from an ad is not enough to pay for the cost of the ad itself, it isn't worthwhile. One way to determine whether or not one of your methods of marketing is profitable is to survey your customers. When they go to make their purchase, simply ask how they heard about you.

Once you have taken a survey of your customers it will be much easier to see which marketing solutions are showing the highest return. You can save yourself some money by cutting down on the advertisements that are not showing such a high return. The money you are saving can then be reallocated to marketing strategies that you know are working well.

It will take some time to find the best marketing solution for your home business. Ultimately the best return may come from a combination of methods, so it is very important never to limit yourself to a single avenue for advertisement. The best solution will be the one that that brings in the most revenue at the lowest cost to you. To get an idea of which advertisements are helping you the most, take a poll from your customers of how they found you. This will really show you how to manage your advertisement costs.

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Len Wilton My website is dedicated to researching home business ideas and opportunities that can help you start a new home business or grow the one you ready have for more information visit My website My Article Directory More Articles