ListHero Is The Fastest, Easiest, Simplest
Way To Build Your List For Free.
By Brian Terry
I bet you can’t tell me the best way to use ezine articles to promote your offer.
Go ahead. Give it your best shot. Out loud. Say it. Whatever comes to mind, just blurt it out.
I’m listening.
You see, most people don’t really understand how to BEST use ezine articles to promote a product or service, or their favorite affiliate program.
They know they are supposed to write an article, include some kind of clever offer in the text or in their resource box, and convince editors to publish their article.
But, there is a *very* clever way to use your article to promote like you’ve never seen before.
And I’m going to share it with you right now.
There are only five steps. And they are all super simple…
Step 01: Choose the product or service you want to promote.
This one is kind of a no-brainer. It’s going to be ListHero .
We’re not talking about your newsletter — we’re talking about an actual offer you want to present that you’ll earn profits from when readers of your article make a purchase.
Step 02: Determine your “useful, but incomplete” approach.
I love to use what Jimmy D. Brown has coined as the “useful, but incomplete” approach when using freebies of any kind. (Ezine articles, free eBooks, reports, eCourses, etc.)
What he means by that is simply this: You provide your reader with “useful” information that it is “incomplete” in that they can better use the information by making a purchase.
That’s “useful, but incomplete.” And it works like a charm.
The idea is to use your content to build up to your desired response. You provide the reader with content, and then you make an offer that allows them to fully utilize the content, gain extra insight from the content or maximize the content in some additional way.
Step 03: Turn your approach into a tips list or tutorial.
Let’s use my example again. I decided that I would describe various uses of autoresponder s and how the reader can actually profit from them. What kind of tips list or tutorial could I create?
“How to Generate More Subscribers, Sales and Profits With Automated Follow-Up Messages”
“7 Powerful And Profitable Ways To Use Autoresponders To Skyrocket Your Sales and Subscribers!
“Want to Increase Your Online Profits And Leads? Here are 7 Ways to Do It…”
That’s all you need to do. Determine your end result. Decide how to get there with your “useful, but incomplete” approach. And then develop a list, or even a step-by-step tutorial for your article that leads the reader along.
Step 04: Expand on each point to build your content.
Here’s more of the easy part. Just “fill-in-the-blanks” to complete your article.
Write 1-2 short paragraphs for each of your points. Make them good. Provide quality content. The offer you will soon make will see poor results if your information isn’t useful.
Remember, you are trying to presell the reader on the idea that they are going to need ListHero. If you don’t provide them with quality information that they WANT to begin using immediately, then why will they want to buy what you are promoting?
Step 05: Put on the finishing touches with the “five pillars.”
There are five things that you should always do to finish up your ezine article. Don’t skip any of them. They are all critical…
1. Polish. Re-read your article. Does it provide information that really is “useful” to the reader? And yet leaves them wanting even more?
2. Promote. Use your resource box to promote your offer. This is why we’ve written the article, right? Remember step one?
3. Proof. Don’t do this yourself. Have a trusted friend, relative or co-worker check your article for grammatical and typographical errors.
4. Publish. Zip your new article out to your favorite list of publishers. Submit it to the announcement lists and the ezine directories.
Here are a few websites you can submit your articles to to get you started:
GoArticles.com
Ezinearticles.com
www.ArticleCity.com
www.IdeaMarketers.com
5. Profit. If you’ve covered all the bases that I’ve mentioned, then profits are almost certain to start coming in when your ezine article is published.
Then start over again with another article.
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Len Wilton My website is dedicated to researching home business ideas and opportunities that can help you start a new home business or grow the one you ready have for more information visit My website My Article Directory More Articles
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